adidas Football
The Football site is adidas’ premier global performance category. The purpose of the site is to promote adidas’ large line of football products 15 different languages across the globe. To develop the project I lead a small team of developers on a tight 7 week schedule to a successfully english only launch with the other 14 languages coming on line in the days and weeks after the original launch.
To support the project we needed to develop a completely new .Net XML driven framework that supported 3 levels of content, global, translated and local promotion. A completely new front end was also developed to be flexible in order to support the different content lengths associated with so many different languages.
Role: Technical Lead
Technologies: .Net 2.0, HTML, XML, CSS, JavaScript, JQuery, Flash 9
Original Launch: October, 2009